How SEO & Web Development Improved Visibility for a Multi-Location Cleaning Business

Our client operates in the home repair and cleaning services industry and wanted to expand their reach across multiple locations while increasing organic traffic. When they approached us, their website lacked structured SEO planning, strong local optimization, and targeted content for different service areas.

Our objective was to create an SEO-driven strategy and execute on-page optimization, content development, and website improvements to boost search visibility and drive more local customer acquisition.

Since the cleaning and home services industry is highly competitive in the US market, our approach focused on:

• Conducting detailed competitor analysis of leading US cleaning businesses to understand market positioning and content gaps.
• Planning website structure, page hierarchy, and SEO architecture for scalability across multiple locations.
• Identifying content gaps and planning new or missing pages to ensure all relevant service and location-specific keywords were effectively covered, improving search visibility and overall topical coverage for the business.
• Comprehensive keyword research targeting both service-specific and geo-targeted searches.
• Proper URL mapping and page structure optimization for improved crawlability and user experience.

We started by conducting detailed competitor analysis, reviewing leading US cleaning service brands such as Molly Maid, Merry Maids, The Cleaning Authority, and MaidPro to understand their content strategy, local SEO approach, and service positioning. This helped shape a stronger and more effective SEO direction for our client.

• Page Structure & Template Design: Next, we designed a clear page structure and content template to properly present our client’s services, features, and unique offerings. This ensured the messaging was easy to understand and clearly communicated value to their target audience while supporting SEO scalability.
• Location & Service Page Development: With the structure in place, we developed and optimized 250+ location pages and 90+ service pages, ensuring each page was SEO-friendly, location-focused, and designed for both users and search engines.
• GEO-Targeted Content Optimization: We created GEO-optimized content tailored to multiple service locations, improving local search visibility while maintaining strong readability, relevance, and user engagement.
• Technical SEO & Navigation Optimization: We ensured all technical SEO elements were properly implemented, including structured site architecture, internal linking, URL consistency, and navigation flow. This helped improve crawlability, user experience, and overall website accessibility while supporting better search performance.
• On-Page SEO & Website Optimization: Through structured on-page SEO, optimized website architecture, and strategic content development — all achieved without relying on backlinks — the website experienced strong organic growth and improved local search presence.