How to Get Leads for Moving Companies: Proven Strategies That Work
Getting consistent leads is the lifeblood of any successful moving company. Whether you’re a local mover just starting out or a seasoned team looking to scale, the challenge remains the same, how to get leads for moving companies in a competitive market.
With more people turning to search engines and social media to find trustworthy movers, it’s no longer enough to rely on word-of-mouth or classified ads. You need a smart, multi-channel approach to attract, engage, and convert potential customers.
In this blog, we’ll break down proven strategies that actually work, ranging from local SEO and Google Ads to referral programs and partnerships. If you’re ready to fill your calendar with qualified moving jobs, keep reading.
Marketing Strategies for Moving Companies
Here are some of the most effective marketing strategies for moving companies to attract consistent, high-quality leads. From boosting your local presence to leveraging digital tools, these tactics can help grow your business fast.
1. Optimize Your Google Business Profile
If you want to show up when people search “movers near me” or “[your city] moving company,” your Google Business Profile is one of the most important tools to boost your local visibility and get more leads.
Start by claiming your Google Business Profile at google.com/business. Make sure all your information is complete and accurate, including your business name, address, phone number (NAP), website, and operating hours. Add clear, high-quality photos of your team, vehicles, and recent moves to build trust with potential customers.
Encouraging and managing customer reviews:
Positive reviews improve your visibility in search results and help build credibility. Ask happy customers to leave a review after each successful move. Respond to all reviews politely and professionally. Thank customers for positive feedback and address any concerns in a helpful and respectful way. This shows potential clients that you value customer service.
2. Use Local SEO to Rank Higher
Local SEO helps your moving company appear in search results when people in your area are looking for services like yours. By focusing on the right keywords and local signals, you can drive more traffic and leads from nearby customers.
Keyword optimization for service pages: Use location-specific keywords on your main service pages. For example, include phrases like “movers in Brisbane” or “local moving company in [City]” in your page titles, headers, and throughout the content. This helps search engines understand where you offer services.
Creating location-based blog content: Write blog posts that target local topics or answer questions your customers are searching for. For instance, create posts like “Best Suburbs to Move to in [City]” or “Tips for Moving in [City]’s Busy Season.” These posts improve your chances of ranking for long-tail local searches.
Building local backlinks and citations: Get your business listed in local directories like Yelp, Yellow Pages, and True Local. Also, look for opportunities to get backlinks from local blogs, chambers of commerce, or event pages. These local signals help boost your credibility and improve your search rankings.
3. Run Targeted Google Ads Campaigns
Google Ads is a powerful way for moving companies to get in front of people actively searching for moving services. With the right strategy, pay-per-click (PPC) advertising can deliver fast and reliable leads.
Benefits of PPC for moving companies:
Pay-Per-Click (PPC) advertising offers several key advantages for moving companies looking to grow their online presence and attract more customers:
- Instant Visibility: PPC allows your business to appear at the top of search engine results pages immediately, even if your website isn’t ranking organically yet. This is ideal for new or smaller moving companies competing in a crowded market.
- Cost-Effective: With PPC, you only pay when someone actually clicks on your ad. When campaigns are properly managed, this ensures your budget is used efficiently, targeting users who are actively searching for moving services.
- Highly Targeted: You can target specific locations, keywords, and even customer demographics, ensuring your ads reach the right audience at the right time.
- Measurable Results: PPC platforms like Google Ads provide detailed data, so you can track performance, measure ROI, and adjust your strategy for better results.
Tips for targeting the right audience:
To get the most out of your PPC campaigns, it’s essential to target the right audience. Here are some proven tips for moving companies:
- Use Buyer-Intent Keywords: Focus on search terms that show strong intent to hire, such as “local movers near me”, “affordable moving company in [City]”, or “best movers in [City].” These keywords attract users who are ready to take action.
- Enable Location Targeting: Show your ads only in areas where you offer services. This ensures you’re reaching people who are actually in need of a mover in your operating zones.
- Add Ad Extensions: Make your ads more informative and clickable by using ad extensions. These can include:
- Call extensions to display your phone number.
- Review extensions to build trust.
- Sitelink or service extensions to highlight specific offerings like residential, commercial, or interstate moves.
Smart targeting means better leads, lower costs, and more bookings. Tailoring your PPC strategy this way helps you connect directly with the customers who are most likely to convert.
Creating high-converting landing pages:
Direct ad traffic to a landing page designed specifically for conversions. It should include a clear headline, benefits of your service, customer reviews, and a strong call-to-action such as “Get a Free Quote.” Keep the form short and easy to fill out to increase submissions.
4. Partner With Realtors and Property Managers
Real estate professionals are often the first point of contact for people who are planning a move. That makes them excellent referral partners for your moving company.
Why real estate professionals are great referral partners:
- Realtors and property managers frequently assist clients during moves.
- Their clients often need trusted, reliable moving services.
- Building relationships with these professionals can lead to consistent referrals.
- You can become their go-to recommendation for movers.
- It’s a mutually beneficial partnership that adds value to their services.
How to establish and maintain these partnerships:
Start by reaching out to local real estate offices or property management companies. Introduce your services and explain how you can help their clients with smooth, stress-free moves. Follow up regularly, stay professional, and look for ways to add value without being pushy.
Providing brochures, discounts, or referral bonuses:
Offer co-branded brochures or flyers they can hand to clients. Consider giving exclusive discounts to clients they refer, or even a referral bonus to the agent or manager. These small incentives can go a long way in building lasting partnerships.
5. Leverage Social Media Marketing
Social media isn’t just for connecting with friends, it’s a powerful way to reach local customers and build trust with your audience. With the right content and targeting, it can help generate quality leads for your moving business.
Platforms that work best (Facebook, Instagram):
Facebook and Instagram are ideal platforms for moving companies because they’re visual, local-focused, and great for sharing updates. Facebook also allows you to run ads and promote posts to specific geographic areas, making it easy to reach potential clients nearby.
Running local ads and using location tags:
Use paid ads to target users in your service area based on location, interests, and behaviors. Boost posts that showcase your work, especially before-and-after shots or happy customer reviews. Don’t forget to tag your city or suburb in posts to help locals find your business more easily.
Sharing moving tips, client testimonials, and behind-the-scenes content:
Keep your social pages active by posting helpful moving tips, real client feedback, and behind-the-scenes clips of your team at work. This humanizes your brand, builds credibility, and makes your business more relatable and trustworthy.
6. Create a Referral Program
Word-of-mouth is one of the most powerful ways to grow a moving business. A well-structured referral program encourages your happy customers to bring in new clients, without extra ad spend.
Encouraging past customers to refer friends and family: After a successful move, reach out to your customers and thank them. Then, let them know about your referral program and how they can benefit by recommending your services to others.
Incentives you can offer (gift cards, discounts, etc.): Give your customers a reason to spread the word. Offer small rewards like gift cards, service discounts, or even cashback for every successful referral. Make the process simple so it’s easy to participate.
Promoting the program via email and social media: Share the details of your referral program in follow-up emails, monthly newsletters, and social media posts. Include clear instructions and a call-to-action, like “Refer a friend and get $50 off your next move!”
7. Use Lead Generation Websites
Lead generation platforms can connect your moving company with people actively searching for moving services. They offer quick access to potential jobs, especially if you’re just starting out or expanding into new areas.
List of popular lead-gen platforms for movers:
If you’re looking to attract more customers, listing your moving services on lead generation platforms can be a smart move. These platforms connect you with people actively searching for movers in your area. Here are some of the most widely used:
- Thumbtack – Allows users to find and hire local professionals, including movers, by comparing quotes, services, and reviews.
- Angi (formerly Angie’s List) – A trusted platform where homeowners search for and hire service providers based on verified reviews and ratings.
- HomeAdvisor – Matches moving companies with customers based on project needs, location, and availability.
- TaskRabbit – While best known for general labor, TaskRabbit also connects users with helpers for small-scale moves and packing services.
- MovingLabor.com – Specializes in connecting customers with local moving labor professionals for loading, unloading, and in-home moves.
Listing your business on these platforms helps increase visibility, build trust through reviews, and generate quality leads from customers ready to hire.
Pros and cons of using these services:
Using platforms like Thumbtack, Angi, and HomeAdvisor can be a fast way to connect with potential customers. However, it’s important to weigh the benefits and drawbacks before relying on them for lead generation.
Pros:
- Instant Access to Customers: Get matched with people actively searching for moving services, no need to invest heavily in ads or build a website first.
- Built-In Trust: These platforms often showcase verified reviews, helping establish credibility quickly.
- Easy Setup: You can create a profile and start receiving leads in a relatively short time.
- Wide Reach: Expand your visibility to a broader audience, especially if you’re new or growing your service area.
Cons:
- High Competition: You’ll often be competing against many other movers in the same area, which can drive prices down.
- Lead Quality Varies: Some leads may not convert into paying customers, yet you may still be charged for them.
- Cost Considerations: Many platforms charge per lead or take a commission per job, which can add up quickly if not managed carefully.
- Limited Branding: Since you’re listed among many providers, it’s harder to stand out or build a unique brand presence.
How to stand out among other vendors:
To rise above the competition, respond to leads quickly, keep your profile complete and professional, and gather positive reviews from past customers. Upload real photos, highlight what makes your service unique, and be transparent with pricing when possible.
8. Ask for Reviews and Showcase Testimonials
Customer reviews play a key role in building trust and improving your visibility online. A steady stream of positive feedback can directly impact how many leads your moving company receives.
How reviews influence local SEO and buying decisions:
Search engines like Google use reviews as a ranking factor for local search results. The more high-quality reviews you have, the more likely you are to show up in front of potential customers. Plus, people often choose movers based on what others say, making testimonials a powerful conversion tool.
Best practices for asking customers to leave reviews:
After a successful move, follow up with a short, polite message thanking the customer and asking for a review. Make it easy by providing a direct link to your Google Business Profile or review platform of choice. Timing matters, ask within 24–48 hours while the experience is still fresh.
Where to showcase testimonials (website, social media, Google):
Highlight your best reviews on your homepage, dedicated testimonial page, and service landing pages. You can also create social media graphics from customer feedback and post them regularly. Don’t forget to respond to reviews publicly, it shows engagement and professionalism.
9. Email Marketing for Lead Nurturing
Email marketing is a great way to stay top-of-mind with potential and past clients. By keeping in touch regularly, you increase the chances they’ll choose your moving company when it’s time to book.
Collecting emails from inquiries and past clients:
Start by gathering emails through your website’s quote form, booking system, or in-person interactions. Always ask permission to send updates, and make it clear they’ll receive helpful tips or exclusive offers, not spam.
Sending value-packed newsletters, special offers, and reminders:
Send occasional emails with moving checklists, packing tips, seasonal promotions, or referral incentives. For past clients, consider reminders like “It’s been a year, are you planning another move?” to spark re-engagement.
Tools for automation and tracking engagement:
Platforms like Mailchimp, ActiveCampaign, or Constant Contact can help you automate email sequences and monitor open and click-through rates. This lets you refine your messaging and send more of what your audience finds useful.
10. Track, Analyze, and Adjust
To grow your moving business effectively, you need to understand what’s working and what isn’t. Tracking your marketing efforts helps you make smarter decisions and improve your lead generation strategy over time.
Why it’s essential to track lead sources and performance:
If you don’t track where your leads come from, you’re just guessing. Knowing which channels bring in the most calls or inquiries, whether it’s Google Ads, social media, or referrals, lets you focus on what delivers real results.
Tools to use (Google Analytics, call tracking, CRM):
Google Analytics helps you see how visitors find and use your website. Call tracking tools show which ads or web pages are driving phone calls. A basic CRM can help you organize leads, track follow-ups, and monitor conversion rates.
Adjusting strategies based on data:
Once you review the data, make changes to improve your outcomes. You might revise your ads, update a landing page, or shift more of your budget to a high-performing channel. Regular adjustments based on real numbers can help you get better results without wasting money.
Conclusion
We know getting consistent, high-quality leads for your moving company doesn’t have to be overwhelming. From optimizing your Google Business Profile and running targeted Google Ads to building local partnerships and leveraging email marketing, we use proven strategies to help you attract more clients and grow your business.
Start by choosing one or two tactics that align with your current goals and take action this week, small, consistent steps lead to big results.
Need help getting started? Contact Webcazador today. Our team of digital marketing experts specializes in the moving industry and understands what it takes to stand out in a competitive market. With deep industry knowledge and a results-driven approach, we’re here to help you grow with confidence.
